A business needs a good strategy to be able to survive in the wild of the crowd. Without it, your business will collapse quicker than you can expect. I know it is not easy to make an outstanding strategy, but it is something that you must do. If it is hard for you to find an original idea, then you can copy strategies applied by your competitors. Of course there will be a selection process since it is impossible to apply each strategy. Instead of copying every step taken by your top competitor, it would be better if you choose which the best one is that is possible to be implemented for yours. There are so many things you can learn from your competitors. How they do promotion, how they can get and maintain repetitive customers, how they can sell their products at a competitive price, etc. The list can go on and on. In short, anything that your competitor does is worth your attention. If you don’t enough resource to duplicate the exact strategy, modify it according to your specific situation or find another way to achieve the same or even better result. Sharp creativity is number one in this case.
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